After years of success within the entertainment and tourism industry, Jackie Spining decided it was time to launch her own enterprise. The Spining Group opened for business in the summer of 2013. Conceived as a full-service boutique advertising and marketing company, The Spining Group offers clients nimbler, more responsive, rubber-hits-the-road marketing solutions along with fresh perspectives on brand building and digital applications.
Jackie launched her marketing career with Hyatt Hotels, and went on to work with The Dollywood Company and Herschend Family Entertainment. With over 30 years of experience, her expertise is in promotions, sales, creative development and brand management, with a background in special events, ticketing, theme park management and theater operations.
On every job, she brings to the table a keen ability to transform a creative brief into compelling advertising, a knack for rounding up great talent, and an impeccable work ethic and character. These attributes, combined with her many years of experience, make Jackie uniquely suited to manage any project –– from a simple logo to strategic planning.
Jackie has assembled a talented group of marketing professionals at the Spining Group, each with proven track records, who are experts in the areas of:
marketing • advertising • creative • strategy • research • brand development • social media • web development • digital • • sales • theme park operations • event planning
Once the scope of work and objectives for a project are determined, Jackie handpicks a team based on the client’s needs and budget.
We'll dig into your data to get to know your consumers, and create integrated plans and messaging to tell your stories through digital, social, public relations and traditional media.
Whatever the objective, the Spining Group will partner with you to develop the most effective strategy to exceed your goals and grow your brand.